Episode Ready: Rebranding a Copywriter into a Podcast Pro
CLIENT
Episode Ready / Cassidy Hallesy
DATE
2022
INDUSTRY
Media / Podcasting
SCOPE
Logo suite, custom icon set and pattern, and social templates
Project Overview
Cassidy was pivoting her business—from being a copywriter under her own name to a podcast editor under a new brand identity. While her values and personality were staying put, the audience, focus, and energy of her brand were shifting. She needed a visual identity that could communicate her new direction with clarity and personality.
Our goal was to build a brand system that would feel vibrant, approachable, and distinctly her—without losing the professional edge she’d cultivated. We kept a few familiar color notes from her previous brand but gave the rest a refresh to better suit the new tone and industry.
Objectives
Support a business pivot from copywriting to podcast editing
Build an entirely new visual identity while honoring the brand’s existing values
Design a logo and assets that felt bold, personal, and unmistakably Cassidy
Provide branded tools she could use consistently across Instagram and beyond
Episode Ready logo suite and color palette.
My Role & Deliverables
Logo Suite: A custom illustrated logo based on Cassidy’s silhouette (hair, glasses, headphones) paired with a bold lowercase serif font for personality and charm
Visual Identity: Refreshed color palette and typography system grounded in playfulness and confidence
Custom Icons: 30+ hand-drawn style icons for use across social media, website, highlights, merch, and stickers
Custom Pattern: A repeating background element inspired by audio waveforms, designed in three versatile colorways
Social Media Templates: A set of Canva-friendly templates for quotes, tips, client love, and educational content
Brand Guidelines: A comprehensive reference doc to help her keep everything consistent
Design Approach
The brand needed to balance creativity and tech-savvy reliability—and feel human. The illustrated logo is literally Cassidy, which helps podcast clients feel an immediate connection. The palette brings together bold royal blue and berry tones with playful pastels and strong black accents to keep things clean and modern.
The custom icons and pattern add cohesion, flexibility, and visual interest while keeping the tone light and fun.
Custom icon set
Custom pattern with usage examples
Tools & Workflow
Design: Illustrator, InDesign, Photoshop, Canva
Collaboration: Fully remote via email and Google Drive hand-off
Social templates and highlight covers
Results & Impact
Cassidy seamlessly transitioned into her new brand identity with assets she could use right away
The icons and templates gave her tons of flexibility to show up on social consistently
Why This Project Matters
This project highlights how thoughtful design can support not just a business shift, but a whole identity evolution. Episode Ready now has a look and feel that is personal, polished, and built to scale.
Testimonial
“I’m OBSESSED with how my visual brand turned out! It feels like such a perfect representation of what my business is all about and I couldn’t be happier.
I loved your design work the first time we worked together, and I think the new brand is going to be a huge attention grabber and immediately communicate with my audience what I do and what my vibe is!”
